Market Innovation

Innovate where it matters.

If you believe that market opportunity for your product is diminishing, CoCreation can help innovate your market.

We help businesses explore new markets for their products / services to reset your sails for a new journey.

WHAT TO EXPECT?

01.

Identifying and exploring new markets for your offerings.

02.

Recommendations for innovation needed to address the new markets.

03.

Redefining positioning, messaging and marketing aspects needed to succeed in the new markets.

COCREATION MARKET INNOVATION PROCESS


Phase 1: Understanding your business as it is now
Phase 2: Identifying unseen opportunities in existing markets
Phase 3: Identifying new markets for the products / services / capabilities
Phase 4: Creating a strategy for the new market
To explore new markets, we help you re-align your product across product strategy, brand strategy and go-to-market strategy.
Phase 5: Building an execution charter with metrics
We will build an actionable and goal-oriented execution plan that is geared towards business success.