If you believe that market opportunity for your product is diminishing, CoCreation can
help innovate your market.
We help businesses explore new markets for their products /
services to reset your sails for a new journey.
Identifying and exploring new markets for your offerings.
Recommendations for innovation needed to address the new markets.
Redefining positioning, messaging and marketing aspects needed to succeed in the new markets.
COCREATION MARKET INNOVATION PROCESS
Phase 1: Understanding your business as it is now
Our consultants will spend time with you to document your business—what worked in
existing markets and what needs refinement, thus establishing a foundation to build
your plans on. We understand the capabilities of the product to classify them on
Phase 2: Identifying unseen opportunities in existing markets
We will work with you to develop a deeper understanding of market dynamics, customer
maturity, competitive and regulatory influences, along with geographical, cultural
and economic factors. This way, we’ll identify opportunities in your current market,
that may have been missed.
Phase 3: Identifying new markets for the products / services /
We will help you explore opportunities in new markets—across customer groups,
location, price points, delivery mechanisms etc. We will also make recommendations
for what innovation is required to succeed in that market.
Phase 4: Creating a strategy for the new market
To explore new markets, we help you re-align your product across product strategy,
brand strategy and go-to-market strategy.
Phase 5: Building an execution charter with metrics
We will build an actionable and goal-oriented execution plan that is geared
towards business success.